This is a tweet from a candidate after applying for a Marketing role.
To a Twitter account that we community manage.
It’s the kind of feedback that we love. Not solely because it’s complimentary (although that does help).
But because of what it represents. And it’s from a normal person. Who’s applying for a job. Just making a comment they didn’t have to make.
It means a lot to us. More than any compliments from a social media expert. An awards judge. An industry peer. Even a client.
As it vindicates much of what we believe. That your tone and style should represent your brand on social. (Even if your brand is ‘represented’ by outside sources).
He thinks it’s one person. But more accurately, it’s one voice. The ‘employer brand’ voice.
They’d be surprised it’s actually two people. A fifty-something male. A twenty-something female. Both with an interest in the industry sector. But you wouldn’t know.
Why the comment? Possibly because ‘the account’ treats everyone like a person. Not a candidate. We like to chat.
We don’t tweet like a careers account. We don’t ‘sign’ our tweets. We never share a streamful of so-called useful career/interview/recruitment stuff.
Oh, and we tweet jobs. Everyday. All day.
But we also do more. We have conversations every day. Just like people do.
We engage with the followers. Everyday. All day. (And night, in some cases.)
We do silly things. Tweet in Rhyme. We take the ‘mick’ out of people. Promote jobs with Bonnie Tyler lyrics. We make fun.
We don’t wait to be talked to. We start the conversations. (Dutch, Turkish and German included.)
We never plan content. Or schedule updates. It’s reactive. Proactive. Above all, real.
I guess, (we hope) it’s entertaining. That’s what social is about, right? That’s what social recruiting can be. Don’t you think?