This time last year, we listed our take on 13 things we hoped not to see so much of during 2013.
How did it go?
Copy Heavy Careers Websites.
Nope, still around and strangely as more sites become mobile-focused, so the content remains more copy based than visual/video
Still plenty of me-too companies out there and for all the talk of the importance of employer branding, due to social activity, still not much movement on differentiating. (Guess that the focus on content curating means similar content?)
The Like, Comment, Share Game.
Thankfully RIP for 2013 in most cases.
Chip Shop Award Entries.
Again another one that seems to have died away, real entries for real clients is the name of the day.
Token Social Media-ism.
A difficult one – determined by how you define tokenism. Running a campaign using social media for it then leaving it to become mundane, or non-existent, would say it’s still around. But most now seem to realise the benefits, even if they’re still toe-dipping.
Social Recruiting Conference Overload.
This one has gone into overdrive this past year.
Big Data instead of Big Ideas.
Data still seems to be everyone’s fav, but…
The Over-Importance of Liking and Following.
Still here and still being used to say how successful your presence/campaign/employer branding has been unfortunately.
Design by Powerpoint.
Doubt this will ever go away for some people.
Facebook is just for Recruiting Graduates.
Nope, still the focus for so many. Shame that other sectors of recruitment are missing out.
Technology over Real Engagement.
Tech has remained the big beast as more often than not it promises engagement but then fails to deliver.
Curating Content rather than Creating Content.
More and more it’s been about creating content – for blogs. Wish for 2014 that there’s a realisation that blogging isn’t the only content creating that’s valuable on social media (especially in recruitment).
and not forgetting the infamous #NewYearNewCareer
Doubt that this perennial will ever disappear, no matter what the media.
Happy New Year from the andsome bunch.
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